Why Jamie Oliver’s new emoji chatbot actually works surprisingly well What are the challenges? With 74% of all online sharing activity occurring in this space, it presents a mammoth opportunity for marketers. Unlike other forms of online content, the biggest benefit of Bitmoji is that it enables the infiltration of ‘ dark social’ – i.e.

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While Snapchat’s Discover and Stories features already allow brands to connect with fans, Bitmoji will provide yet another way for this to happen, specifically appealing to a millennial market who already use the app in every day conversations.īitmoji will allow brands to create unique animated sketches that advertise their particular products or services, similar to sponsored Snapchat Lenses which saw the likes of Pepsi Max and Taco Bell create their own filters. With consumers spending more time on mobile devices than ever before, social media has become awash with branded content.

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